Privacy Policy

1. Introduction

Equity Food Group (“we,” “us,” or “our”) is committed to protecting your personal information and your right to privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website at equityfoodgroup.com or contact us directly.

By using our website, you agree to the collection and use of information in accordance with this policy. If you do not agree with the terms of this Privacy Policy, please do not access the site.

2. Information We Collect

We may collect personal information that you voluntarily provide to us when you:

• Submit an inquiry or contact form on our website
• Apply to a franchise or investment opportunity
• Subscribe to our communications or newsletter
• Correspond with us by email, phone, or other means

The personal information we collect may include your name, email address, phone number, company name, job title, and any other information you choose to provide. We also automatically collect certain technical data when you visit our website, including your IP address, browser type, referring URLs, and pages visited.

3. How We Use Your Information

We use the information we collect for the following purposes:

• To respond to your inquiries and provide information about our services
• To evaluate franchise and investment applications
• To send you relevant updates, news, and communications you have opted into
• To improve our website, services, and user experience
• To comply with legal and regulatory obligations
• To protect the security and integrity of our business

We will not use your personal information for purposes incompatible with those described in this policy without your prior consent.

4. Sharing of Information

We do not sell, trade, or rent your personal information to third parties. We may share your information in the following limited circumstances:

• With trusted service providers who assist in operating our website and conducting our business, subject to confidentiality obligations
• With professional advisors such as lawyers and accountants where necessary for our business operations
• When required by law, court order, or governmental authority
• In connection with a merger, acquisition, or sale of assets, where personal information may be transferred as part of that transaction

5. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes outlined in this Privacy Policy, or as required by applicable law. Inquiry and contact form data is typically retained for up to three years. You may request deletion of your data at any time by contacting us directly.

6. Your Privacy Rights

Depending on your province of residence, you may have the following rights regarding your personal information under Canadian privacy legislation, including PIPEDA and applicable provincial laws:

• The right to access the personal information we hold about you
• The right to correct inaccurate or incomplete information
• The right to withdraw consent for the use of your information
• The right to request deletion of your personal information

To exercise any of these rights, please contact us at info@equityfoodgroup.com. We will respond to your request within 30 days.

7. Cookies and Tracking Technologies

Our website uses cookies and similar tracking technologies, including pixels and scripts, to enhance your browsing experience, analyze site traffic, and support our advertising activities. Cookies are small data files stored on your device when you visit our Site.

We use the following types of cookies:

• Essential cookies — required for the Site to function properly and cannot be disabled
• Analytics cookies — help us understand how visitors interact with the Site so we can improve it
• Advertising cookies — used to deliver relevant advertisements and measure the effectiveness of our ad campaigns

You can instruct your browser to refuse all cookies or alert you when cookies are being sent. Note that disabling cookies may affect the functionality of certain parts of the Site.

8. Analytics and Advertising Services

We use third-party analytics and advertising tools that collect data about your use of our Site. These services may collect information such as your IP address, browser type, pages visited, time spent on the Site, referring URLs, and interactions with our advertisements.

Google Analytics — We use Google Analytics to analyze website traffic and usage patterns. Google Analytics places cookies on your device to collect data that is transmitted to and stored by Google on servers in the United States. Google may use this data to evaluate your use of our Site and compile reports on Site activity. Google's privacy practices are described at policies.google.com/privacy.

Advertising Pixels — We may use pixel tags (also called web beacons or tracking pixels) from advertising platforms such as Google Ads and Meta (Facebook and Instagram) to measure the performance of our advertising campaigns and to show you relevant ads on those platforms. These pixels may collect your IP address, browser information, and actions you take on our Site. The data collected is governed by each platform's respective privacy policy:

• Google: policies.google.com/privacy
• Meta: facebook.com/privacy/policy

You can manage your advertising preferences and opt out of interest-based advertising through the Digital Advertising Alliance opt-out tool or through each platform's own ad settings.

9. Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information from unauthorized access, use, or disclosure. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

10. Changes to This Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the updated policy on this page with a revised “Last updated” date. Your continued use of the website after any changes constitutes your acceptance of the revised policy.

11. Contact Us

If you have questions or concerns about this Privacy Policy or our data practices, please contact us at:

• Email: info@equityfoodgroup.com
• Mailing address: Equity Food Group, Calgary, Alberta, Canada